Public Relations Specialist
Overview
The Kenworthy Performing Arts Centre approached me to support the promotion of their special movie screening, 10 Things I Hate About You, on November 16, 2025. I led the planning and execution of a campaign focused on securing monetary donations and driving engagement through social media.
Research, a media audit, and a 122-response survey showed strong interest in nostalgic films and event pairings, guiding a strategy focused on Y2K aesthetics, community engagement, and local partnerships.
Strategies and Tactics
Launched a three-week digital campaign on Instagram and Facebook featuring trivia, reels, outfit inspo, sponsor highlights, and food & drink previews.
Strengthened partnerships by securing two sponsors — The Storm Cellar and Revolver — and showcasing Y2K clothing racks in the theatre.
Distributed flyers across the University of Idaho campus and in the Moscow/Pullman community.
Used nostalgia-themed messaging and outreach to 10+ local social pages and event calendars to drive visibility.
Hosted an in-person event with raffle prizes, themed displays, and a high-energy, community-centered environment.
Results and Impact
172 attendees (exceeding the goal of 150 and surpassing the theatre’s typical ~100 per-film average).
$2,500 total revenue from tickets and concessions.
$300 sponsorship secured from local partners.
5,000+ total reach, 195 engagements, and a 6.9% overall engagement rate across digital platforms.
Strong earned media from the Daily Evergreen, Lewiston Tribune, Spokesman-Review, Happening Next, and multiple community calendars.
Strengthened the Kenworthy’s visibility as an affordable, nostalgic, and community-focused cultural space.
Campaign Book
Includes event posters, digital content, reels, trivia slides, sponsor graphics, and Y2K-themed visuals created for the campaign.