Public Relations Specialist
Overview
Crimson Create is a full-service public relations firm founded by Washington State University in 2022. In just a few years, it has grown into a trusted partner for nonprofit organizations, campus initiatives, and local businesses seeking student-led communication solutions.
This semester I partnered with WSU RISE, a newly launched program within the College of Education that supports special education students. My work centered on building the foundation of the program’s visual identity. I developed a full brand package including a primary logo and alternates, a detailed style guide, and a branded newsletter template that established a cohesive and approachable brand presence.
WSU RISE Logo Package
The WSU RISE logo package features a clean, modern mark that incorporates a rising sun to symbolize growth, support, and community.
WSU RISE Style Guide
The WSU RISE style guide presents a clear, consistent, and welcoming brand system that reflects the organization’s commitment to inclusion and research-driven support. It ensures all visuals and messaging feel warm, professional, and community-centered.