Director of Public Relations
Overview
The Washington State University Kappa Kappa Gamma chapter is part of the broader Panhellenic community on the Pullman campus, supported by the Center for Fraternity and Sorority Life.
As the Director of Public Relations, I managed and maintained Kappa Kappa Gamma’s social media accounts (Instagram, Facebook, and TikTok). I represented the chapter online to potential new members, current members, and alumni, and I developed a consistent brand identity across all online platforms by creating and implementing a comprehensive style guide.
Metrics
Followers Gained: 1,000 (~20% growth)
Accounts Reached: 180,000+
Accounts Engaged: 12,000+
Impressions: 1.8 million+
Profile Visits: 40,000+
External Link Taps: 600+
Graphics
Here, you will find the graphics I created using Canva and Adobe Illustrator, promoting chapter events, philanthropies, and awards. Creating these graphics catapulted not only engagement, but actual participation in chapter and Panhellenic events.
